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"How much traffic would you like in your community?"

Today, utilizing new technologies, traffic can be reduced.


Of course, there are still economic and political tradeoffs to evaluate. But logistically, the technical and legal framework exists to enable a powerful toolbox of traffic reducing strategies, including:

  • Smart traffic signals with transit priority

  • Electric bikes and scooters with shared fleets

  • Road tolling and congestion pricing

  • Carpool matching and automated enforcement

  • Behavioral incentives and equity programs

With the coming deployment of autonomous vehicles,

our traffic will get worse

because more cars will be on the road.

But by taking action and using new tools,

communities can set traffic at their desired volume.

Let's Reduce Traffic

Bus and bike lanes
Traffic signal controller
Traffic signal camera
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