APPROACH
"How much traffic would you like in your community?"
​
Today, utilizing new technologies, traffic can be reduced.
Of course, there are still economic and political tradeoffs to evaluate. But logistically, the technical and legal framework exists to enable a powerful toolbox of traffic reducing strategies, including:
-
Smart traffic signals with transit priority
-
Electric bikes and scooters with shared fleets
-
Road tolling and congestion pricing
-
Carpool matching and automated enforcement
-
Behavioral incentives and equity programs
​
With the coming deployment of autonomous vehicles,
our traffic will get worse
because more cars will be on the road.
​
But by taking action and using new tools,
communities can set traffic at their desired volume.
​
Let's Reduce Traffic
​